Book: Exit Before You Exit

New Book: Exit Before You Exit 

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Years of advising owners who feel their business owns them.  Observation:  Freedom doesn’t come from selling — it comes from building a business that works for you and without you.

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Here is the latest book that challenges traditional views on exit/succession planning and reframes it as a path to life freedom. 

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Book Description

 

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TITLE: Exit Before You Exit: How Smart Owners Transform Their Business into a Gateway to Freedom

AUTHOR:  Dr. Homy Dayani-Fard, PhD, MBA, PCC

Part of the Business Freedom Framework (BFF) Series

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Most business owners dream of freedom — but find themselves trapped by the very business they built.

This book shows you how to change that.

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Drawing on over two decades of experience in strategy, M&A, and leadership coaching, Exit Before You Exit is a practical and deeply personal guide for owners who want to build companies that serve their lives — not consume them.

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It’s not just about selling your business. It’s about creating freedom, value, and peace of mind long before an exit is on the horizon.

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Inside the Book

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• The Freedom Point: The moment your business gives you the choice of how to spend your time — not because you’ve sold it, but because it works without you.

• Transformation Before Transaction: The central philosophy — build a business that can thrive without you before you ever consider leaving.

• The Business Freedom Framework (BFF):

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  1. Life Plan Before Business Plan

  2. Strategic Clarity

  3. Sales Growth

  4. Leadership & Team

  5. Exit / Succession Planning

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• The Value Formula: Business Value = (Growth Potential × Cash Flow Reliability) ÷ Risk Factors. Buyers invest in your future potential, not your past performance.

• The Silver Tsunami: A generational wave of business transitions — and how prepared owners can turn it into opportunity.

• Emotional Freedom: Beyond financial wealth, true freedom is the ability to work by choice — not obligation.

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What Makes It Different

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Exit Before You Exit blends strategic rigour with emotional intelligence. It’s both a roadmap and a reflection — filled with frameworks, checklists, and real-world insights that help owners:

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• Turn their business into a transferable, high-value asset.

• Reduce dependency and reclaim personal time.

• Align business growth with their deeper life goals.

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Who It’s For

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• Entrepreneurs considering a future exit or investment.

• Founders who feel trapped in day-to-day operations.

• Business owners who want more time, autonomy, and legacy.

• Advisors and coaches helping clients prepare for transition.

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Freedom isn’t something you wait for — it’s something you build.

Whether you plan to sell, scale, or step back, this book will help you design a business — and a life — that truly works for you.

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Get it on Amazon.