I’ve spent 25 years helping leaders drive results — from global corporates to owner-led businesses — across strategy, operations, and leadership.
In the early chapters of my career, I worked with large organisations, including at EY, where I led complex strategy and transformation projects. But along the way, I discovered something important: the clients who resonated most with me weren’t the biggest. They were the ones who owned the business — or treated their division like they did.
They cared deeply. They took things personally. And they appreciated advice that was practical, not performative.
That’s when I shifted. I started focusing on small and mid-sized businesses — where the stakes are real, the decisions are personal, and the impact is immediate.
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Today, I work exclusively with business owners. Not their sales team. Not their leadership bench. Them.
Because it’s not just about growing revenue, it’s about growing the value of the business and the freedom it can create for the owner — in their time, their role, and their life.
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In the early chapters of my career, I worked with large organisations, including at EY, where I led complex strategy and transformation projects. But along the way, I discovered something important: the clients who resonated most with me weren’t the biggest. They were the ones who owned the business — or treated their division like they did.
They cared deeply. They took things personally. And they appreciated advice that was practical, not performative.
​
That’s when I shifted. I started focusing on small and mid-sized businesses — where the stakes are real, the decisions are personal, and the impact is immediate.
Today, I work exclusively with business owners. Not their sales team. Not their leadership bench. Them.
Because it’s not just about growing revenue. It’s about growing the value of the business and the freedom it can create for the owner in their time, their role, and their life.
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To support this work, I developed the Business Freedom Framework (BFF)—a practical system for increasing business value while aligning it with the owner’s personal goals. It complements the Your Journey pathway, which outlines the key stages business owners go through as they regain clarity, reduce dependency, and prepare for future freedom.
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A Bit More About Me
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I’ve worn many hats — engineer, researcher, university professor, strategist, interim exec, and coach. I’ve worked across North America, Europe, the Middle East, Africa, and Asia. I’ve helped design hardware, written software, led growth strategies, and rebuilt under pressure.
Along the way, I trained as a certified coach (ICF PCC level), with additional qualifications in personal, business, and team coaching. I’ve also spent 15 years as a career coach at Oxford’s Saïd Business School — supporting leaders, founders, and graduate students navigating growth and transition.
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I also write regularly on Medium, where I share personal reflections on leadership, life transitions, and the deeper questions behind work and purpose. These writings help me explore the human side of freedom — the same ideas that shape my work with business owners.
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Academically:
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PhD & MSc in Computer Science – Queen’s University, Canada
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MBA – Oxford University, UK
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BSc in Computer Science, Math & Philosophy – University of Toronto, Canada
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What I'm Most Proud Of?
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Having helped business owners build companies they can step away from — not out of burnout or pressure, but because they’ve created something strong, valuable, and enduring.
A business that serves your life, not the other way around. That is my motto and is on every page.
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​​Dr. Homy Dayani-Fard
YWH Ltd. | Growth With Purpose
YWH Ltd exists to help business owners turn what they’ve built into the freedom they’ve earned.
We believe small businesses aren’t just economic engines — they’re expressions of identity, resilience, and legacy. They create wealth, empower people, and shape communities.
Our mission is to support founders who’ve carried their business on their shoulders for years — and help them build a company that can thrive without them.
Whether the next chapter is growth, succession, or simply more space to breathe, we work with you to get there — with clarity, confidence, and purpose.