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Your Journey to Freedom

Six steps from chaos to freedom
Freedom Business Journey

This is the Business Freedom Framework in practice — a proven 6-step journey designed to increase company value, reduce founder dependency, and prepare for a high-value exit.

To see how this journey comes to life in real businesses, explore these next:​

  • Tools we use to assess value and readiness, and monitor progress, including diagnostics and benchmarks

  • Case studies from business owners who built freedom and value

  • Free eBooks to help you start planning for growth and exit

  • Or check our complimentary session

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STEP 1:
Diagnostic

 

📍 “Where are we starting from?”

We begin with three integrated diagnostics:

 

  • Value Builder Score – How your business performs on 8 key value drivers

  • PREScore – How personally ready you are to exit

  • Freedom Score – How close you are to financial independence

These tools give you a clear picture of your business value, risks, and freedom gap — all benchmarked and actionable.

We review your goals, business performance, team structure, and time use to understand your current reality and priorities.

 

🎯 From here, we map the path forward — with clarity, not guesswork.

 

🔍 “Where are you now — and how far do you want to go?”

We work to define your Freedom Point — the business value needed to fund the life you want.

Then we assess how far you are from it, and what’s in the way.

Through DISC+EQ profiles and a Time & Role Reflection, we identify:

  • What energises you — and what drains you

  • How you spend your time — and how you should

  • What kind of leadership your next chapter demands

 

This isn’t just about building the business — it’s about aligning it with the life and freedom you actually want.

STEP 2:
Life Plan

STEP 3: Strategic Clarity

 

🧩 “What business are you really building — and for whom?”

 

We clarify your ideal customer, core value proposition, and true market opportunity.

Then we identify what’s getting in the way: distractions, weak margins, or offers that drain energy.

We focus on high-impact priorities — especially building recurring, transferable revenue that makes your business more valuable to others.

And we ask:

Who would find your business more valuable than you do?

 

That lens changes how you think about growth — and what to stop doing.

 

🚀 “How do you grow without it all falling back on you?”

 

We assess and strengthen your sales process, pricing, customer mix, and delivery model — focusing on repeatable winsand reducing overreliance on you.

 

It’s not just about more revenue.

It’s about scalable, sustainable growth that moves you further beyond your Freedom Point — without burning you out.

STEP 4: Sales
Growth

STEP 5: Leadership & Team

 

🧭 “Can your business thrive without you in the room?”

 

We strengthen your leadership — and theirs. That means preparing you and your senior team for the next stage of growth, not just the current demands.

 

We focus on clarity, accountability, and trust.

Think succession, values, culture — all supported by the right systems and habits.

When the business no longer depends on your constant presence, you gain true leverage.

Optional: DISC assessments for your leadership team.

 

🚪 “Now that the business works — what’s next?”

 

Whether you’re planning to sell, raise capital, or simply step back, this stage is about shaping your next chapter with clarity and confidence.

 

We align your growth narrative, leadership succession, family considerations, and external partners — so you’re ready when opportunity knocks.

Optional: Independent business valuation to assess where you stand — and show clear ROI from the journey.

STEP 6:
Exit/ Succession Plan

Ready to explore your own next chapter?

You’ve seen what the journey can look like — now let’s make it personal.

Start with a Complimentary Business Freedom Session and uncover your path forward. We’ll look at your business, your goals, and the key levers of freedom and value.

What if your business gave you the freedom you set out to build in the first place?

If you’ve hit a ceiling — or you’re finally ready to break free from founder-dependence — let’s talk.

 

Start with a free 20-minute strategy call. We’ll explore your goals, your current risks, and what your business needs to thrive without you.

Your business isn’t the endgame.

It’s the gateway to your freedom.

Fill in the form below and we’ll send you a link to book a time that works for you.

We look forward to meeting you and exploring how your business can grow in value — and give you more freedom. You’ll hear from us shortly with next steps.

7 Plaza Parade, Maida Vale, London, NW6 5RP

Tel. +44 (0) 20 3654 6467

YWH Ltd is a company registered in England and Wales with company registration number 07888994.

Growthwithpurpose is a brand of YWH Ltd. All rights reserved. 

© 2025 by YWH Ltd.

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