Working Ethos
Over the years, I’ve developed a set of principles that shape my work. They guide how I partner with leaders to develop better ideas, to refine their decisions, and to take meaningful action for business success and life fulfilment. These aren’t borrowed beliefs. They’re lived truths, forged through experience, conversation, failure, and growth. I share them here as a reflection of how I work, what I value, and how I strive to serve.
1. Solve the Problem for Myself
I never suggest or recommend what I wouldn’t do myself. If I wouldn’t walk that path with full conviction, I won’t ask you to. That principle grounds my work in integrity and practicality.
2. Give Them What They Want, Earn the Right to Tell Them What They Need
I’ve learned no one has a monopoly on good ideas. What people want is often a doorway to something deeper. By engaging fully with their ideas—respecting them, evolving them—I earn the right to share a different view. And often, my own ideas change too. I don’t impose; I collaborate. My role is to be a catalyst for better thinking.
3. Put Yourself in Their Shoes
I work with people, not systems. That means seeing their fears, hesitations, hidden tensions, goals, and ambitions. This principle was shaped by a poem I read as a refugee: ‘If the very old remembers, the very young will listen.’ Understanding begins with empathy.
4. Passion About the Goal, Dispassionate About the Path
I stay committed to the goal—not married to the method. Most people get stuck trying to perfect the path. As the Buddha said, ‘The finger that points to the moon is not the moon.’ Stay focused on the moon.
5. Reflect and Expand Horizons
We can work at the level of tactics, strategy, or purpose. Each level brings its own clarity. Like the man who wasn’t just chopping wood, but building a church—and ultimately, bringing people closer to God. My job is to help you see and choose the horizon that truly moves you.
6. Think Big and Act Small
Ideas only matter if they move. I believe in action, especially small, immediate action that builds momentum. Inspired by Tony Robbins’ words: ‘We overestimate what we can do in a year, and underestimate what we can do in ten.’ Let’s start now. With one step.